Tag: Soft drinks

The Bloomberg Strikes Back

What the hell is wrong with this dude?

New York City plans to enact a far-reaching ban on the sale of large sodas and other sugary drinks at restaurants, movie theaters and street carts, in the most ambitious effort yet by the Bloomberg administration to combat rising obesity.

The proposed ban would affect virtually the entire menu of popular sugary drinks found in delis, fast-food franchises and even sports arenas, from energy drinks to pre-sweetened iced teas. The sale of any cup or bottle of sweetened drink larger than 16 fluid ounces — about the size of a medium coffee, and smaller than a common soda bottle — would be prohibited under the first-in-the-nation plan, which could take effect as soon as next March.

You know, I’m running out of adjectives for this power-mad uber Nanny stater. I’m getting tired of pointing out that these bans and restrictions don’t work. There is a tendency of people to simply rebalance their caloric intake. Our bodies are designed, by millions of years of evolution, to avoid losing weight. If people drink less soda, they exercise less or eat more of other things.

Anyone who has tried to lose weight knows this. Losing weight is hard. It’s supposed to be hard because, outside of our current time and place, losing weight was a bad thing that indicated starvation. This instinct is not going to be deterred by shrinking soda size.

Bloomberg is a perfect illustration of what Maggie McNeill calls a “lawhead” — someone who thinks they can change reality just by passing a law. No matter how many times they fail to patch the Matrix to their desires (their calorie-labeling scheme was a complete failure) they keep passing these stupid laws. They keep pretending that, all of the sudden, people in New York will never drink too much soda and all lose weight. Why? Because Michael Bloomberg passed a law, that’s why! What? Don’t give me those looks. Bloomberg is about to outlaw smartass looks.

But, really, I’m wasting my breath on this. Bloomberg cares not for facts or invective. It’s not just because facts contradict his views. It’s because fighting obesity is not really the point. It is, at best, a side effect. Making people obedient to government; controlling more and more of their lives; having them dance to Mayor Nanny’s tune; that’s the point.

The point of power is power. The second Mayor Nanny started in on term limits, the people of New York should have tossed him into the Hudson. They are now bearing the burden of their lack of suspicion.