Tag: Marketing

“Lowe” Balling The American Muslim

What do you think about folks banding together to boycott a manufacturer?

I have always believed that in the world of commerce, the profit motive is the bottom line, that past practices or loyalties are antiquated notions, and that, like a shark, if the a consumer product company is not moving forward, it will eventually die, being put out of business be a nimbler more innovative competitor. Now since the customer is always right, the goal is to get the most paying customers to buy your product, no sales/no business. But Lincoln was right, that you can’t please everyone all the time, so decisions have to be made concerning the best selling techniques (and who to pander to) in availing your products to the buyers.

Another truism is that the squeaky wheel gets the grease, some squeaky wheels are mouthing off about Lowe’s advertising on The American Muslim TV show:

The group that started this fire storm is Florida Family. On their website they list several other companies that decided to pull their advertising from the show, whether you think Lowe’s bowed to bigotry or made a conscious profit motivated judgment, you make the call.

Clearly this program is attempting to manipulate Americans into ignoring the threat of jihad and to influence them to believe that being concerned about the jihad threat would somehow victimize these nice people in this show.

Notice that the group has gotten 65 past advertisers and 25 of 27 new advertisers to either limit or remove their spots from the show.

I did a post several months ago about a woman who got all indignant because Target gave money to an organization that promotes business friendly candidates in Minnesota and one of those candidates held positions that she interpreted as anti gay, so she decided to make a big production out of buying a bunch of Target items, then refusing to pay for those items and cutting up her Target charge card in the process. I figure anyone for any reason can boycott any company they like, just spare us the whole production of your heroic stance. If I see a Capital One commercial with that goofball Alec Baldwin and I get my feathers all ruffled, if I want to go with someone else’s credit card, it’s a free country.

Lowe’s problem, it appears to me, was that it tried to unruffle the feathers by making a public statement about it, which usually results in pissing everyone off. All the other advertisers left it up to capitalistic whims of the free market ,”We decide which products we advertise and which TV shows we advertise on based on what we think will make us the most money. These are in house decisions, not offered for public debate”.

But instead of just letting market forces play out like they are suppose to, an elected official (yep, from California, my state sure does rock) thinks an official state resolution is needed:

A state senator from Southern California was considering calling for a boycott of Lowe’s stores after the home improvement chain pulled its advertising from a reality show about Muslim-Americans.

Calling the retail giant’s decision “un-American” and “naked religious bigotry,” Sen. Ted Lieu, D-Torrance, told The Associated Press on Sunday that he would also consider legislative action if Lowe’s doesn’t apologize to Muslims and reinstate its ads. The senator sent a letter outlining his complaints to Lowe’s Chief Executive Officer Robert A. Niblock.

Wait, another Democrat nanny stater who wants more regulations on the free market…………go on!!

What a good idea, let’s make companies advertise on shows that are PC and present a point of view that we agree with, regardles of the business angle, to wit, whether it is a wise (profit inducing) business decision. What a pinhead.

On it’s face, and with the requisite proviso that I have not watched this show, I would think that it would be a good idea, beneficial in promoting the notion that most Muslims are peaceful and that most American Muslims love their country as much as we do and want what is best for it. Great, we can appreciate that. But in no way do we turn a blind eye to the fact that Sharia in all it’s forms is Un American and the very antithesis of those American ideals that these American Muslims embrace. We have Westernized Muslims who still don’t get it, who can’t discard the craziness of their religion. Apostasy and blasphemy laws have no place in a civilized society.