A sure sign that the economy and life in general is not as bad as portrayed is the simple fact that people still find the time to complain about silly TV commercials. For my own self, and as a consumer, I understand the profit motive, the pull for my disposable income, the hook needed for my eyeballs. Capitalism is a cut throat business, a process whereby a Clausewitz style approach is adopted, total war on the competition, or you get crushed and go crawling back home to mommy.
An ad is successful if it can keep your attention for it’s duration, it hits a home run when the consumer decides right on the spot, “I want that, and I will buy it”
Take a look at the new Carl’s Jr. ad for its Southwest patty melt (it’s Monday morning, time to get the heart started):
Very clever, a 50’s style theme with a classic convertible, a drive in, a hot summer’s day, and frilly undergarments for effect. But here is my confession, I was looking at that sandwich almost as much as I was looking at Kate.
You will remember that it was the same Carl’s JR. that embarrassed itself with that ad featuring Paris Hilton, lesson learned here. Instead of giving us some has been tramp (What, Lindsey was still in rehab?), damaged goods and oh so yesterday’s news, we get someone fresh, new, unspoiled (for now) and an All American girl.
But back to that sandwich. This would fit right in with that junk food post I wrote last month, a “Heart Attack Grill” style patty melt, start my CRESTOR prescription.
Another benefit of ads like this, how about Carl’s JR. opens up some fast food joints in Iran and peppers the air waves with this ad. All those Muslim males that would gouge out their eyes with a fork when gazing at an uncovered female ankle, they would now get a taste of Western Culture, see what they have been missing, and run those Mullahs out on a rail. No more sanctions needed, problem solved.
Commercials are usually wasted on me (how much money would you donate to never ever see another GEICO commercial again?) and I don’t think I have ever been to a Carl’s JR joint, but I will try this sandwich.
Any commercials out there, past or present, ever got you to make a decision on the spot to try their product?