Tag: cable news ratings

Gravitating Towards The Fringes

Oh, how the mighty have fallen. CNN, the first major all news, 24 hours a day network has turned information disseminations on its head. A radical idea in 1980, 24 hours of anything is risky, but through fits and starts CNN did it better than anyone.

What leapfrogged CNN past the big 3 and into the living rooms of most Americans was the first Persian Gulf War. Having embedded reporters in Iraq giving us firsthand accounts of the battle, huge. Peter Arnett, Scud Stud Arthur Kent, the world got it’s news from CNN. And from that point on they never looked back.

But CNN fell victim to the same symptoms that weakened the major networks, bias in their reporting (Christiane Amanpour, are you kidding me?). That works only when there is no alternative, hence creation of Fox News, and the fox has been kicking CNN’s ass ever since.

Primetime is not good news for CNN lately. Amidst having its least watched month in primetime in two decades in May and the lowest rated month in total viewers in 10-years in April, CNN has now hit a 20-year all time primetime weekly low.

Prime time is important because it can generate the most revenue per ad space. Prime time is also when cable news outlets put up their personality types that offer opinion based journalism. I remember watching Anderson Cooper late night when I was channel surfing, or stuck on a red eye lay over at an airport. I always thought he was first rate. This other guy from Britain Has Talent, what were they thinking? The only time I see him is on right wing internet sites where they offer a short blurb of him saying something monumentally stupid. No wonder they can’t find any viewers.

The other interesting take on this is that it appears all their old viewers are not going to the networks, their rating suck as well, but they are divvying up sides and matriculating to the edges:

During the same time slot over on Fox News, Sean Hannity averaged 1,749,000 total viewers and 324,000 in the 25-54 demo. On MSNBC, The Rachel Maddow Show averaged 933,000 total viewers that week, with 271,000 in the key demo.

Dang, I thought MSNBC was going the way of Air America, where listeners could be counted on one hand, that seems like an awful lot of people are interested in what Rachael has to say, his job looks secure. Although populated by freaks ( Ed Show and Rev. Sharpton) Chris and Rachael have garnered a fair size audience.

Naturally I don’t see this as a good thing, not so much that that terrible network is getting viewers, the occupy crowd has a right to their TV personalities as well, but the divisiveness has never seemed greater, everywhere, cable news, Congress, the electorate in general. One more reason not to vote for that phony, he was supposed to cure this.

We know democrats watch Fox News:

It’s wildly counterintuitive, at least if you believe the chattering-class wisdom that only tea-party yahoos watch Fox News. But if a survey released Monday by the Pew Research Center for People and the Press is accurate, at any given moment there are more Democrats watching Fox News than MSNBC or CNN.

But I seriously doubt many Republicans watch MSNBC, at any time of the day.

Going to their neutral corners, then sneering across the ring at their opponents, tempers are flying and comity seems like a pipe dream.

We would probably be this surly anyway, but I think that guy in the WH has doubled down on stirring it up. The “It’s never my fault” president has always got a finger pointed, always fomenting, agitating and instigating, whether it be class warfare, character assassination, even racial window dressing, we will be at each other’s throats for a while now.