Freedom of Press is limited to those who own one - H.L. Mencken
John Hawkins has posted an interesting list up at RWN on why bloggers succeed or fail. For the most part I think he’s right on the money but I fundamentally disagree with one of his points.
3) They’re not unique enough. There are hundreds and hundreds of right-of-center political blogs out there, many which have been around longer than you. Many of them are also run by very talented bloggers.
So, why should anyone read you? Why are you different? How do you stand out from the crowd? What do you deliver that no one else is putting out there? If you don’t know the answer to that, you better think about it, because there really isn’t much of a market any more for different people saying the same things that are being said on 50 other blogs.
That’s why I suggest to people that they find a niche or a hook they can use to draw people to their work. Be funny, be a specialist, cover something interesting that isn’t being adequately covered elsewhere, or talk about things in a way that other people don’t.
Stand out and you will move up. Blend in and you will never lift off.
I think the polar opposite of this is true. I think that the most successful blogs, of which RWN is certainly one, are so primarily because they parrot a party line. It doesn’t matter what the political position of the blog in question, if you have a reasonable degree of skill and unquestioningly support a party line you’ll be successful. With all due respect to John, is his blog really that different than Hot Air or Ace or Malkin or any of the other blogs which primarily exist to support and defend, without question, Bush and the GOP?
People primarily go to blogs to reinforce that which they already believe. John is absolutely right about point 1, blogging takes talent and skill. You have to be able to make intelligent observations and persuasive arguments. Most people don’t have this ability, which is why most blogs fail. But the majority of blog readers aren’t looking for challenging viewpoints, they’re looking for someone who agrees with them, who is better at making arguments than they are, so that they can then take the blogger’s argument and use it against their friends and coworkers who hold opposing views.
In my own case, I began this blog because I was a frustrated conservative living in the Bay Area, the asshole of the United States, the Mecca of socialism. I voted for Bush, I supported him, I supported the war, and I argued strenuously in favor of the GOP. However, as time went on, and the revelations about this administration began to surface, I had to make a choice—do I continue to support a party and a president who are becoming anathema to my views, or do I stay true to what I actually believe? So when Bush turned into a big-government liberal I turned against him. When he and his cohorts began their attempt to infuse fundamentalist Christianity into every aspect of American life I turned against him. When I learned just how incompetently planned and managed the Iraq War was I turned against him. When I learned of Bush’s largely successful attempt to subvert the Constitution through the use of signing statements I turned against him. When I learned of the mountain of bullshit and outright lies that he has been spewing onto the people of this country I turned against him.
At the peak of this blog’s success, about five years ago, I had between 4,000 and 5,000 visitors a day. I was raking in money through Blogads. It was when I stopped toeing the party line that readership began to drop off. I was accused of turning into a super stealth liberal. I was selling out. Longtime readers stopped coming. Readership plummeted by 4/5, and for the past year or two I’ve been getting about 1,100 visitors a day—more than the majority of bloggers but far fewer than in the past. Lest anyone think I’m full of shit, as of this writing my front page has been viewed 13,183,176 times, and this is after two major server crashes which required a reset of hits, so I’d be willing to bet the number is closer to 20 million. (Nor does this count the hits I got when I was still on Blogspot.)
The downturn in readers coincides EXACTLY with the point that I stopped being a GOP sycophant.
Not that I particularly care. I’ve stated a million times that I’m far more interested in saying whatever the hell I like than I am in the fame or the glory. In his post John writes, “[A]lthough I’m no Michelle Malkin or Power Line, I have done well enough to blog for a living, so I must be doing something right.” Now, when you have that much money on the line, isn’t there going to be a temptation to decide to spike stories which don’t agree with what your readers expect? John blogs for a living, I blog because I enjoy it, and because I’m an egomaniacal prick who thinks he’s smarter than everyone else. This liberates me from having to kowtow to a particular viewpoint just so I can make my car payment next month. I’m not saying that John does this, only that when you’re a professional blogger you become a media entity, and you become subject to the exact same tendencies for slant and spin that the ever-vilified liberal media is accused of obeying.
John, for some reason I cannot begin to fathom, is a huge fan of the transvestite harpy Ann Coulter. She’s a bestselling author, frequent pundit on talk shows, and has an incredible skill for tucking her nutsack into her panties. Her arguments aren’t particularly clever or inventive or insightful, they’re funny and vulgar and manage to blame everything wrong in the world on liberals. Controversy is what sells, blind partisan lust is what attracts viewers and readers, and the blog world is absolutely no different. When it’s a choice between profit and integrity, the latter usually struggles under the weight of the former.
I have no such influences. I have nothing to lose, other than readers, and as those of you who have been here for a while can attest, I’m not afraid of telling people to go fuck themselves when I think they deserve it. I’d rather keep my honesty and integrity and know that what I write is completely free of any external pressures than be successful and make a crapload of money writing solely what other people want to read. Don’t get me wrong, I’d love to be as successful as RWN or Malkin or Powerline. I’d love to be able to make a living blogging, but unless you’re being paid to blog by a magazine (such as Sullivan is with the Atlantic) the food on your table depends entirely on how many people you can get to click on your page, and the best way to do that is to be as partisan as possible, regardless of the truth or your own feelings.
If you want to be a successful blogger do everything that John says. But make sure you pick a political party and work feverishly to support damn near everything they say, think, claim or do. Occasionally pick an area where you disagree just so you can claim the veneer of independence. Weave intricate conspiracy theories about media bias, and always blame everything on the opposing party or ideology. The people need you to tell them what to think.
Posted by
Lee on 03/10/08 at 06:49 AM (
Discuss this in the forums)
Comments
Commenting is not available in this weblog entry.
<< Back to main
Actually, this blog also goes lock-step with a set of beliefs. It has morphed into an anti-religion, bash-at-all-costs conservative/libertarian screed where the contributing editors all believe essentially the same thing and essentially hold anyone of faith who believes that laws should be based on religious truths are stupid and/or uniformed. I visit this site almost daily for historical reasons and agree with ~60% of what is posted here, in spite of the fact that I am religious first and conservative second. I find it pretty impressive that you have allowed your former audience (?) to melt away while you hold to your beliefs and I guess that has appeal to me. I wouldn’t change a thing expect as for a bit more respect when my views are expressed by some of the more militant anti-Christianists here.