Super Disconnect

The reports of my death have been greatly exaggerated.
Mark Twain

There are still some occasions that the world tunes in and witnesses uniquely American events. Presidential inaugurations, the Indianapolis 500, Oscar night (although given the increasing diminution of the collective IQ’s in the room, less and less), but the granddaddy is always The Superbowl. And a major part of what makes it super are the new ads that we get to see for the first time.

Even a stogy economy can’t keep traditions down, and this year the ad spots are more expensive then ever:

NBC pretty much sold out its Super Bowl ad inventory by Labor Day of last year, which is amazing in this economy. The network wisely held back a few units for stragglers who wanted in but were late to the party. Those advertisers ponied up as much as $3.5 million for 30 seconds of ad time on the big game telecast. In an era where some may proclaim that TV is dead, how does this example of super premium TV advertising command such a high price tag?

One ad got a quick preview this week due to its unique nature. Who say’s the little guy (and young) can’t compete?


I showed this ad to my kid, who will be graduating next year,odd, he didn’t think it was as funny as I did.

You can see some of the better superbowl ads from the past here.

One of my favorites was from Godaddy a few years back.

In some things, we still kick ass, wine, movies, debt, OS’s, microchips, and wagging fingers.

Any old Superbowl ads you still member and are fond of?

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